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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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BTC Hair Trend Report

Ramen Noodle Hair Has Returned & No One is Talking About It

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The 2025 BTC Show Classroom Lineup is Here & It's Unlike Anything You've Seen Before

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Amika Goes Back to Its Roots With a New Campaign Celebrating Stylists

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Lindsay Lohan's Long, Glossy Waves at Freaky Friday Premiere

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Amika's Rooted in Growth Grant Program is Now Accepting Applicants

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JVN Hair is Now Available at Ulta Beauty

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Chris McMillan Launches His Namesake Line at Sephora

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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