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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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farouk Shami_orig

Farouk Shami Returns to Farouk Systems as CEO

Rachael Hoffman Keune_orig

Keune North America Announces New Vice President, Marketing and Brand Development

ghd Stephanie Brinkerhoff_orig

Ghd Welcomes BTC Bridal Expert Stephanie Brinkerhoff as Brand Ambassador!

FHI Brands Appoints Two New Artistic Directors

Faouk_orig

BREAKING NEWS! Farouk Announces Reorganization at the Top

kanani2_orig_large

Sola Salon Studios Introduces the 2016 Faces of Sola

2 New Hires at FHI Brands!

Alterna Creative Team _orig

Alterna Announces a New Creative Team

sal mauceri_orig

BREAKING NEWS: Sal Mauceri Will Lead Coty Professional Beauty Division in North America

Alterna Evan Parker-Calderon _orig

Alterna Haircare Welcomes New Director of Sales and Education

Gordon Edward Logan_orig

Sport Clips Names New Vice President of Operations

cesar-ramirez-mizani USE_orig

MIZANI Announces New Global Artistic Director

Don Bewley Eufora_orig

Eufora Co-Founder Don Bewley Dies at 63

david_orig

FUEL Names New General Manager – Sales and Education

Coty & OPI & Wella President Sylvie Moreau _orig

BREAKING NEWS: Coty Appoints President of the Wella and OPI Businesses

James Pecis _orig

Oribe Welcomes New Global Ambassador

Fuels Lindsey and Juliana_orig

FUEL Adds Members to Growing Team

kendra_orig

Sexy Hair Announces Sales Team Shifts

unite Zoe Harte_orig

UNITE Announces New Global Education Director

JPMS Robert Cromeans and Jason Yates_orig

BREAKING NEWS: John Paul Mitchell Systems Announces New Roles For Cromeans and Yates

EIMI model_orig

Whitney Port Named Wella Professionals EIMI Celebrity Ambassador

KAO Trevor Attenborough_orig

BTC Breaking News: Trevor Attenborough Assumes Leadership of Kao Salon North America

angelo seminara_orig

BREAKING NEWS: Angelo Seminara to Partner With Great Lengths

Kim Price_ColorProof_orig

ColorProof Announces New Vice President of Marketing

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo