Joining Keune North America and bringing with her passion, energy and experience, Rachael Hoffman is set to shine as she is promoted to Vice President, Marketing and Brand Development—a new position for the company. Leading the initiative to transition Keune into a marketing-driven company, Rachael will direct and manage all North American marketing, promotions, public relations, social media and advertising strategies and activations for all product lines and the Keune Academy.

Rachael has always lived by the mantra, “Beauty is often enhanced by the effort we put into cultivating our character,” and this sentiment is reflected by…