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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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R+Co Announces New Vice President of Social Media and Community

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WetBrush® Announces Justine Marjan as Brand Ambassador

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American Hairlines Announces New Brand Ambassador

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Goldwell Announces Jacob Khan as New Brand Ambassador

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America's Beauty Show Appoints New CEO Frank P. Fulco

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Beauty Changes Lives Appoints Sennen Pamich to Board of Directors

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SEVEN Haircare Appoints Sheue Pella as President

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Chatters Limited Partnership Appoints Greg Moreau to President & CEO

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New President of L'oreal Professional Products Division's Global Marketing For U.S. Brands

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Chrissy Rasmussen Signs on as Goldwell U.S. Ambassador

Moroccanoil® Appoints Jay Elarar as CEO

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Sola Salon Studios Appoints Christina Russell to Chief Executive Officer

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PRAVANA Appoints Steven Henley to Director of Education

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Ulta Beauty Announces New Pro Team Member: David Lopez

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Meet TIGI's 2019 Bed Head Tribe

JCPenney Names Rachel Jud as Vice President of Salon

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MIZANI Announces New Global Artistic Team

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Kao Salon Division Announces Management Changes

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Living Proof Appoints New Chief Executive Officer

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Wahl Professional Appoints New U.S. Director of Sales and Marketing

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Redken Announces New Artists Ruth Roche & Wendy BéLanger

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Pureology Announces New Artistic Director Team

JD Beauty Announces Merger With Goody Products

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Introducing L'aNZA's New Global Color Ambassador

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo