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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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All Topics Industry News Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Haircare Nails BTC Hair Trend Report Events Monthly Product Launch List

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Paul Mitchell Names Paris Hilton as New Global Ambassador

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Celebrity Hairstylist Clayton Hawkins Named Brand Ambassador For Donna Bella Hair Extensions

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Pamela Anderson is the New Face of Biolage & Their New Full Rescue Product Line

Truss Professional Announces Gabriel Samra as Global Ambassador & Director of Stage Mastery

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Pat McGrath is the Creative Director of Louis Vuitton's New Makeup Line

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Eric Vaughn is Kenra Professional Color's First Artistic Director

Redken Education Team Welcomes Two New Roles

Redken Education Team Welcomes Two New Roles

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

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BTC Exclusive Interview: How Tracey Cunningham Made the Switch to Schwarzkopf Professional

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OLAPLEX Announces Vernon François as New Global Brand Ambassador

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The PBA Announces 2024-2027 Board of Directors & Advisory Council

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Wella Company Appoints Nathalie De Gouveia as U.S. General Manager

Meet the OLAPLEX® Pro Collective: A Team of 15 Industry Leaders

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Sebastian Professional Appoints Frederic Aspiras as New Global Creative & Culture Director

Chris Appleton & Sofia Vergara are Schwarzkopf Professional's Newest Global Ambassadors

Schwarzkopf Professional® Launches Campaign Spearheaded by Chris Appleton & Sofia Vergara

Cory Couts is President of Beautynova group, creators of milk_shake

Beautynova, Creators of milk_shake, Names Cory Couts as President, North America

Mego Ayvazian is Vice President of Education & Shows For Farouk Systems, Inc.

The 4 newest members of Olivia Garden's International Education Team educators

Olivia Garden Welcomes 4 Educators to Their International Education Team

Wahl Appoints Missy Jacobs as USA Education Development Leader & Adds 6 New Educators

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Beauty by Imagination Appoints Jennifer Van Aken as Vice President, Brand Strategy & Growth For Goody & Ouidad

Oligo Professionnel Enters Partnership With @Rebeccataylorhair

Patricia Nikole, @Paintedhair, is Schwarzkopf Professional®'s First U.S. Artistic Ambassador

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Evanie Frausto is Bumble and Bumble.'s First Global Artistic Ambassador

Evo™ Welcomes DJ Muldoon to Their Creative Team

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo