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Beautynova, Creators of Milk_shake, Names Cory Couts as President, North America

Beautynova Group named Cory Couts as President, North America. Beautynova Group, which is backed by Bluegem Capital Partners, globally markets milk_shake, Depot, Medavita and simply zen, among other coveted European beauty brands. Known for building both entrepreneurial and legacy global beauty brands, Cory will lead the Italian company’s major expansion efforts in North America. Continued

January 31, 2024·1 min read

Cory Couts is President of Beautynova group, creators of milk_shake
Beautynova Group named Cory Couts as President, North America. Beautynova Group, which is backed by Bluegem Capital Partners, globally markets milk_shake, Depot, Medavita and simply zen, among other coveted European beauty brands. Known for building both entrepreneurial and legacy global beauty brands, Cory will lead the Italian company’s major expansion efforts in North America.   Formulas   Cory has brought his signature practices and style to a variety of leadership roles in the professional haircare arena for more than two decades. As global president of Kao Corporation’s salon division, he oversaw the 360-degree strategies of trusted brands Goldwell and KMS and (more…)