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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Inside TRUSS Connection Global: Education, Launches & Community in Peru

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Eurovision 2026: What It's Really Like To Do Hair For the World's Biggest Music Stage

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Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

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This 3-Day Hair Show Shined Light on the Creative Side of Barbering

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6 Things You Missed at the Hair by Schwarzkopf Festival in Berlin

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BTC Hair Trend Report

Wella Destination 2025: The Hair Event That Brought Over 1,000 Hairstylists to a Small European Island

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PBA Hosts 10th Annual Executive Summit in Scottsdale, Arizona

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Why Promoting Women to Leadership Positions is the Key to a Successful Hair Brand

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Your Staff Needs to Level Up—Here's How to Lead the Change

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This 3-Day Hair Show Brought Thousands of Stylists to Nashville

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4 Reasons You Need to Attend Alfaparf's #LOVEYOUREVOLUTION Tour

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"The He(ART) of Hair": Wella Company Names & Celebrates Beauty Envision Award Winners

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Aveda Congress Through Editor Eyes: Here's What Really Happened

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Moroccanoil the Collective™ Launches First Event in Las Vegas

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3,200 Stylists & Salon Business Owners Traveled For These Tips!

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Paul Mitchell® Opens Dreamhouse Doors With "World of Barbie™"

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15 FREE Classes to Take For Hairstylist Appreciation Week

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Cosmo Prof's World of Texture Summit Delivers Curl Type 4 Education

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Win an All-Expenses-Paid Trip & Work Backstage at Eurovision

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6 Things You Didn't Know About the LG CHI Color Master Factory

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Beyond Beauty: How Davines is Rethinking Sustainability

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5 Genius Blonding, Color + Cutting Cheats to Try Now

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3 Hair Painting Problems + How To Fix Them

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Huge Moroccanoil Competition Opens: Win a Trip to Italy For Eurovision

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo