"The He(ART) of Hair": Wella Company Names & Celebrates Beauty Envision Award Winners

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Events Courses

47:54

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

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50:09

4 Haircuts for Every Client

Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.

@mattyconrad, @markbustos +2

53:00

This Year’s 4 Hottest Haircuts

Unlock the secrets to this year's hottest haircuts with insights from the ARC™ Scissors Team as they break down four signature cuts.

@chrisjones_hair, @brianacisneros +2

49:10

Unlocking Greatness: Fight Mediocrity With Mary Rector

Reignite your flame with real truths from BTC’s Founder Mary Rector.

@marybehindthechair

44:41

Chris Appleton’s Iconic Celebrity Styles

Celebrity stylist Chris Appleton shares his A-list styling secrets and step-by-step tutorials to recreate iconic looks for your clients.

@chrisappleton1

1:26:41

Rich Dimensional Brunettes

Master warm, dimensional sunset brunettes with Daniel Mora and Dean Roybal.

@danielmbeauty, @deanroybal

27:25

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.

@yourgirlsteph, @btc_ontour

1:21:59

New Luxury Blend vs. New Luxury Ombré

Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.

@larisadoll

Latest in Events

best mens hair 2026 oscar winner Michael B. Jordan _ Photo Credit Instagram via @tashareikobrown

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Events Courses

22 Years of Business Lessons

4 Haircuts for Every Client

This Year’s 4 Hottest Haircuts

Unlocking Greatness: Fight Mediocrity With Mary Rector

Chris Appleton’s Iconic Celebrity Styles

Rich Dimensional Brunettes

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

New Luxury Blend vs. New Luxury Ombré

Latest in Events

The Best Men's Hairstyles and Grooming Trends From the 2026 Oscars

How to Enter #ONESHOT Hair Awards: Everything You Need to Know

The 2026 #ONESHOT Hair Awards Are Open to Hairdressers Worldwide Starting January 13

"The He(ART) of Hair": Wella Company Names & Celebrates Beauty Envision Award Winners

Wella Company’s Sold-Out “The He(ART) of Hair” Combined Artistic Mastery With Celebration

Join Behindthechair

Events Courses

22 Years of Business Lessons

4 Haircuts for Every Client

This Year’s 4 Hottest Haircuts

Unlocking Greatness: Fight Mediocrity With Mary Rector

Chris Appleton’s Iconic Celebrity Styles

Rich Dimensional Brunettes

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

New Luxury Blend vs. New Luxury Ombré

Latest in Events

The Best Men's Hairstyles and Grooming Trends From the 2026 Oscars

How to Enter #ONESHOT Hair Awards: Everything You Need to Know

The 2026 #ONESHOT Hair Awards Are Open to Hairdressers Worldwide Starting January 13

13 Biggest Hair Trends of 2025 According to TikTok

8 Holiday Gifts Salon Owners Will Actually Love (Education, Tools and Best-Sellers)

Fashion Month Trend Report: These 4 Styling Trends Predict Maximalism is Back

5 Reasons Why the 2025 BTC Show Was the Best Weekend in Hair

2025 #ONESHOT Hair Awards Winners Announced at the 2025 BTC Show