4 Reasons You Need to Attend Alfaparf's #LOVEYOUREVOLUTION Tour

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Manufacturer Events Courses

47:54

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

(145)

50:09

4 Haircuts for Every Client

Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.

@mattyconrad, @markbustos +2

53:00

This Year’s 4 Hottest Haircuts

Unlock the secrets to this year's hottest haircuts with insights from the ARC™ Scissors Team as they break down four signature cuts.

@chrisjones_hair, @brianacisneros +2

49:10

Unlocking Greatness: Fight Mediocrity With Mary Rector

Reignite your flame with real truths from BTC’s Founder Mary Rector.

@marybehindthechair

44:41

Chris Appleton’s Iconic Celebrity Styles

Celebrity stylist Chris Appleton shares his A-list styling secrets and step-by-step tutorials to recreate iconic looks for your clients.

@chrisappleton1

1:26:41

Rich Dimensional Brunettes

Master warm, dimensional sunset brunettes with Daniel Mora and Dean Roybal.

@danielmbeauty, @deanroybal

27:25

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.

@yourgirlsteph, @btc_ontour

1:21:59

New Luxury Blend vs. New Luxury Ombré

Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.

@larisadoll

Latest in Manufacturer Events

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Events

Manufacturer Events Courses

22 Years of Business Lessons

4 Haircuts for Every Client

This Year’s 4 Hottest Haircuts

Unlocking Greatness: Fight Mediocrity With Mary Rector

Chris Appleton’s Iconic Celebrity Styles

Rich Dimensional Brunettes

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

New Luxury Blend vs. New Luxury Ombré

Latest in Manufacturer Events

Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

This 3-Day Hair Show Shined Light on the Creative Side of Barbering

6 Things You Missed at the Hair by Schwarzkopf Festival in Berlin

4 Reasons You Need to Attend Alfaparf's #LOVEYOUREVOLUTION Tour

Here's What You Missed At Alfaparf's Love Your Evolution Tour In Cancun, Mexico

Join Behindthechair

Manufacturer Events Courses

22 Years of Business Lessons

4 Haircuts for Every Client

This Year’s 4 Hottest Haircuts

Unlocking Greatness: Fight Mediocrity With Mary Rector

Chris Appleton’s Iconic Celebrity Styles

Rich Dimensional Brunettes

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

New Luxury Blend vs. New Luxury Ombré

Latest in Manufacturer Events

Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

This 3-Day Hair Show Shined Light on the Creative Side of Barbering

6 Things You Missed at the Hair by Schwarzkopf Festival in Berlin

Wella Destination 2025: The Hair Event That Brought Over 1,000 Hairstylists to a Small European Island

PBA Hosts 10th Annual Executive Summit in Scottsdale, Arizona

Why Promoting Women to Leadership Positions is the Key to a Successful Hair Brand

Your Staff Needs to Level Up—Here's How to Lead the Change

This 3-Day Hair Show Brought Thousands of Stylists to Nashville