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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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OLAPLEX Announces Vernon François as New Global Brand Ambassador

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Dyson Launched First-Ever Styling Products & New Airwrap

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SalonCentric™ Opens First of Its Kind Community Store in the Bronx

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MY SALON Suite Announces First 62 Winners For Annual Member Scholarship Program

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Shane Wolf Joins the Estée Lauder Companies as President, Global Brands, Aveda, Bumble and Bumble

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Radiance Holdings Appoints Ben Jones as New CEO

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo