Driving Client Retention:
9 Ground Rules Every Salon Must Follow

“Winning at today’s salon and spa business means building a retained customer base that is loyal to the company,” sites award winning author Neil Ducoff. Why is client retention so important? For one thing it’s your “True Quality” score. Are you providing extraordinary salon experiences that inspire clients to come back again and again? The sad truth is that the salon industry average for first-time client retention rate has hovered at 30 percent for years. That means that for every 10 new clients that you work so…