“Everybody likes value or something free, whether they shop at Wal-Mart or Neiman Marcus. At our salon and academy, we add value to every customer experience, at every opportunity,” says Eric Fisher, owner of award-winning Eric Fisher Salons and Academy in Wichita, KS. In Eric’s book, Everything Matters, he advises that it’s usually the simple things that stand out the most and will have an enormous impact on your business.

There are different ways to add value to guest services that will make the salon experience pleasing and powerful. By doing this you not…