New year, same marketing campaigns? No way. Here are five marketing mistakes you might be making, and five ways to fix them so your salon can continue to attract new clients, retain current clients, and of course, increase your bottom line.

You're Not Organized Enough
Creating a new marketing plan? Give yourself plenty of time to plan, implement and adjust your strategy when needed. Here are five questions to ask before starting:

1. How will this campaign support your overall marketing plan?
2. What are you hoping to achieve with this campaign?
3. How will you measure success?
4. What is…