“50 percent of the reason clients come to you has nothing to do with a comb, brush or color bowl – it’s because they like you—so build relationships!” states Eric Fisher, owner of award-winning Eric Fisher Salons & Academy in Wichita, KS. In his best-selling business and training guide, "Source Book," Eric makes it crystal clear that your key to success is driven by the culture you create with your core values.

In "Source Book," Eric shares the basic core values that guide his salon and school culture. Let’s spotlight 5 of them!

1.…