If you haven’t yet, kill your paper book now. Dramatic? Maybe. Effective? Definitely. If you are looking to upgrade your salon, your staff's work, and of course, your bottom line, here are three sure-fire ways to increase revenue and motivate your stylists to go the extra mile from Robert Maconi, owner of Elysium Salon and Spa.

Lately, buzzwords like frequency of visit, productivity, retail per client etc. have become common discussions. However, knowing what you should be measuring and looking at it is just half of the battle. It’s about looking at process and then turning…