“Events may not seem as though they’re part of marketing for your salon, but they are,” notes award-winning author, Neil Ducoff, in his best-selling book Wake Up!  Events promote your business in fun engaging ways that make clients feel good about your salon. When you combine “feel good” services with “feel good” events, your client loyalty gets a powerful boost.

Events promote your business, and include one that you host, such as an opening anniversary celebration. You should also participate in events others organize, such as Chamber of Commerce Networking Nights or local philanthropic events. In…