“Customer service has expanded beyond just providing products and services in a friendly, efficient manner,” notes David Wagner, owner of award-winning Juut Salons in Minnesota and California. Here, David shares ideas on how to better understand the wants and needs of your clients by asking them 3 simple questions. Using the feedback you collect, you can make adjustments in your daily business practice that will increase your client loyalty and revenue.

After a client has received a service, you can provide anonymous feedback cards at checkout, ask them to complete and drop in a receptacle in the…