“When it’s a little slow in February and March – this is a time when you can focus on education and services. Dig deep with your salon team and put an emphasis on makeovers. Offer free makeup touch ups, events where the client can try out some of the products or a contest. But get the team involved with an internal competition like who can do the most makeup touch ups. Have a really great prize. Buy books and magazines about the latest makeup trends to help motivate and educate the staff. Use the contest as a catalyst…