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One account across behindthechair.com, BTC University, and oneshothairawards.com.
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
You asked, and Matrix delivered. Before their 2017 National Elevate Me Training in Cancun, Matrix surveyed their stylists to see what specifically their educators wanted to learn, and the answer was simple—social media. So, they brought out Matrix celebrity spokesperson George Papanikolas and social media star @constancerobbins to talk tips and tricks. Here are 10 things you should be doing on your Instagram platforms right now.
1. Perfect Your Lighting
Natural light is the best option, but direct sunlight can be harsh—if you can, shoot outside in a shaded area, this will ensure the best lighting. If…
Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.
@marybehindthechair
Discover salon-focused Instagram tips from Haley Gable to keep your books full.
@haleygable
Reignite your flame with real truths from BTC’s Founder Mary Rector.
@marybehindthechair
Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.
@kevinmurphyhair
Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.
@marybehindthechair
Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.
@amyerrett, @marybehindthechair
Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.
@marybehindthechair, @haleygable +1
