“Effortless” waves require more technical precision than they appear. Foundation, support, section size and iron selection all influence the finished shape and longevity of the style. Celebrity stylist and Donna Bella Hair Pro Ambassador Clayton Hawkins (@claytonhawkins)—whose clients include Olivia Rodrigo, Jenna Ortega, Dove Cameron and more—creates styles that need to hold through red carpets, premieres and hours in front of the camera. Below, he breaks down the techniques that keep modern S-waves soft, structured and long-lasting. Tap through the images to see some of Clayton’s work: Ashley Park | Photo Credit: Instagram via @claytonhawkins Beau Gadsdon | Photo Credit: Instagram (more…)
The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
