







Dive into extreme color with Joico’s new Mermaid Collection Intensity Shades. These three mesmerizing hues are guaranteed to make a splash with modern mermaids and mermen alike. These super vibrant, intermixable semi-permanent colors are perfect for dreaming up a variety of gorgeous, seaworthy looks. Shades include: Color Intensity Mermaid Blue, Fiery Coral and Black Pearl; plus the best-selling Color Intensity Light Purple.
Different Strokes for Different Looks
– Horizontal slices – maximum color visibility on the surface
– Vertical slices – minimal bursts of color
– Diagonal slices – visible-yet-diffused color effect
– Mix-and-Match Foil Placement – very dramatic results
– Clear Mixer – allows you to control the intensity of each strand
See the shades in action! Get the Color Block Formula & How-To!
For more information visit: www.joico.com.
Introduce your clients to the vibrant world of creative color using Kimberly Ibbotson’s signature techniques and strategies.
@kimberlytayhair
A fresh twist on blonde, this look blends bold patterns and contrasting colors.
@toniandguyworld
Monochromatic muse inspired by Picasso's Guernica. Powerful silhouette, absence of color, moody shades.
@toniandguyworld
A saturated Retro Red with micro lights, reflecting non-conformist individuality inspired by Prada and Marc Jacobs campaigns.
@toniandguyworld
Features Ultramarine and Marrakech Blue, drawing inspiration from Marrakech's Majorelle garden and Marc by Marc Jacobs AW show.
@toniandguyworld
Draws inspiration from Kate Moss in McQueen's SS14 campaign, featuring bold, illuminous gold tones.
@toniandguyworld
Captures raven-like characteristics with a blend of Charleston Grey, Stallion Black, and Ceramic Blue.
@toniandguyworld
Reflects a free spirit, using pastel peach for a festival vibe and deep fringe placement for nonconformist boldness.
@toniandguyworld







