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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Product Launches

Rihanna Launches Fenty Hair, the Newest Fenty Beauty Line

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Celebrity Color

How to Get Sabrina Carpenter's Golden Blonde & Curtain Bangs—From Her Hairstylist

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@Gabrielsamra's Signature Balayage: Foiling Hacks & "Teasing" Formula

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SalonCentric™ Opens First of Its Kind Community Store in the Bronx

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How To Create Lasting Volume on Short, Fine Hair

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Monthly Product Launch List

9 New Product Launches to Bring Into Summer

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New Appointments

Sebastian Professional Appoints Frederic Aspiras as New Global Creative & Culture Director

MY SALON SUITE ANNOUNCES FIRST 62 WINNERS FOR ANNUAL MEMBER SCHOLARSHIP PROGRAM

MY SALON Suite Announces First 62 Winners For Annual Member Scholarship Program

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Manufacturer Events

Your Staff Needs to Level Up—Here's How to Lead the Change

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Health & Wellness

The 3 Top Mental Health Triggers For Hairstylists: The Cycle Ends Here, Let's Talk

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Eurovision 2024: Meet the Hairdressers Styling the Song Contest Stars

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TRUSS Professional Announces Rebrand With Global Campaign

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Manufacturer Events

This 3-Day Hair Show Brought Thousands of Stylists to Nashville

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Meet MYAVANA, Science-Backed Luxury Haircare For Textured Hair

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Brassy Blonde to Warm Copper Transformation

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Extension Application

4 Reasons Why Your Client's Extensions Are Showing & How To Fix Them

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Schwarzkopf Announces Dove Cameron as New Global Brand Ambassador

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Premiere Orlando 2024: Everything You Need to Know

Graham Nation interview exclusive @grahamnation SexyHair

Celebrity Stylists

BTC Exclusive: How Graham Nation Built a Celebrity Clientele & Found Success in Hollywood Hair

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Bridal Business

3 Tips To Create 2024's Biggest Bridal Updo Request

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The BTC Beauty Box is Back & Better Than Ever—Same Best-Sellers, No Subscription Needed.

The Rapunzel Project®: Saving Hair During Chemotherapy Through Scalp Cooling Therapy

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Product Launches

Beyoncé Launches Haircare Line, Cécred & Stylist Grant Program

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Shane Wolf Joins the Estée Lauder Companies as President, Global Brands, Aveda, Bumble and Bumble

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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