Dove Cameron Will Inspire Consumers to Tell Their “Hair Story” Through New Blonde Color Innovations & Social Campaign

Schwarzkopf just announced their new Global Brand Ambassador Dove Cameron—Emmy Award-Winning Actress, Platinum Recording Artist and Advocate—alongside their “What Story Will You Tell?” campaign.

Schwarzkopf has defined 2024 as The Year of Blonde, and they know that behind every person’s hair color is a story of courage, empowerment and trust. In an effort to inspire consumers to tell their story, Schwarzkopf premiered the campaign and TV commercial in March, featuring Global Brand…