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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Leonardo Rizzo Named Creative Director of Alter Ego Italy

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Celebrity Styling

Sydney Sweeney's Dreamy Waves at the Echo Valley UK Premiere

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#ONESHOT HAIR AWARDS

The BTC Show is Returning to Dallas, Texas in August

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Regional Hair Shows

Premiere Orlando 2025: What You Missed at This Year's Show

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Pro Beauty Events

Beauty Changes Lives Gala 2025 Raises $700K to Fund Futures of Salon Professionals

Two ladies laughing with the text "Boss & Bestie? Yes, you CAN do both"

Salon Owners: Managing Your Friends? Set These Boundaries

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Shakira Launches New Haircare Line, Isima

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6 Quick Tips For Setting Late, No-Show & Cancellation Policies

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Pro Beauty Events

L'oréal Professional's the TEXTURE of CHANGE™ Presents: The Power of Texture

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5 Genius Ways To Use 10-Minute Hair Color

Small Wonder expands across US

Small Wonder Partners With Kevin Ray Distribution

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The Wolf Cut is This Year's Biggest Haircut Trend

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Illinois Proposes New Bill to Deregulate Hair Braiding

ombre is the new balayage 2023 elevated ombre hair color trend

BTC Hair Trend Report

Subtle Ombré is the New Balayage: 5 Tips You Must Know

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BTC Hair Trend Report

How To Create a Subtle Ombré With the Olsen Dip Technique

Pro Beauty Events

Win a Getaway to Ibiza With milk_shake® PRO's #MirrorMoment Contest

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Oklahoma Cosmetology Board Veto: What It Means For Hairdressers

pam anderson biolage 2025

Pamela Anderson is the New Face of Biolage & Their New Full Rescue Product Line

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Cécred by Beyoncé Launches Stylist Support Fund & Pro Education Program

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Not Too Blonde: 4 Old Money Bronde Toning Formulas

Facial Hair _ Beards Photo Credit Instagram via @mnmachado

The Top Men's Haircut Trends of 2025

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4 Common Hair Thinning Myths, Debunked by the Pros

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Toning/Glossing

Warm Vs. Cool Hair Tones: What Clients Should Know

Color swatch consultation using The Present Time shade book to match client hair tone at Studio 201.

Demi-Permanent Color

How to Introduce a New Color Line (Without Disrupting Your Client's Experience)

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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