Explaining Hair Tones To Clients: From Ashy to Golden

In the salon, we toss around terms like warm, cool and neutral with ease, but let’s be honest: Most clients don’t actually know what we mean. That’s where your education becomes their clarity.

To help you have that tonality talk and elevate your client consultations, we’re turning to Redken Ambassador Sara Botsford (@sarabotsfordhair), who’s breaking down the language below.

1. Warm Tones: Glowy, Golden, Gorgeous 

“When we say warm, we’re talking about golden, caramel or honey-based hues,” Sara explains. “Think honey blondes, rich brunettes and…