Shakira's New Haircare Line Isima is Rooted in Latin Heritage & Science

Global superstar Shakira is stepping into the beauty industry spotlight once again to launch Isima, a groundbreaking, science-forward haircare line inspired by the vast and vibrant hair diversity within the Latin community. With an unwavering mission to offer more care, more science and more empowerment—Isima redefines what inclusive, clinically backed haircare can and should be.

Shakira, known not only for her chart-topping hits and philanthropic work but also her signature waves and curls, understands firsthand the struggle of managing diverse hair textures. “I’ve spent years…