BTC University
Every technique. Every educator. One subscription.
BTC University gives you on-demand access to the same educators stylists pay $1,500+ to see in person — for less than the price of one course.
- 250+ on-demand masterclasses from the industry
- Downloadable consultation guides, pricing scripts, and social-media kits
- Watch on your phone between clients — cancel anytime
Annual Membership
Just $0.27 / day · Less than $2 / week
- All 250+ masterclasses
- Downloadable tools & templates
- Certificates of completion
- Watch on any device
- Cancel anytime
Secure checkout · Cancel anytime
Need a salon plan? See group pricing
Continuing education shouldn't cost more than your rent.
One in-person workshop
$1,500–$2,500
+ travel, hotel, and a full day off the floor.
Single online masterclass
$199–$499
One technique. One educator. No downloads.
BTC University
$99 / year
250+ masterclasses, 60+ downloadable tools, interactive quizzes and business resources — all of it. $0.27/day.
Ready to stop paying course-by-course?
Subscribe Now — $99/yrWhat's Inside
Everything you need to grow behind the chair.
250+ Full-Length Masterclasses
Cutting, color, balayage, vivids, extensions, blonding, texture, event grooming — taught step-by-step by the educators stylists already follow on Instagram.
60+ Downloadable Business Resources
Consultation scripts, pricing calculators, service-menu templates, social-media caption packs, client-communication guides, and contracts — included in your membership.
Certificates of Completion
Earn a downloadable certificate with every course you finish — display them in your salon or on your booking site.
Watch Anywhere, Any Device
Phone, tablet, laptop, smart TV. Pull up a formula between clients or binge a course on your day off.
Taught By
The educators you already follow.
Over 1 million combined followers. Same artists. Same techniques. No plane ticket required.
+ more educators on cutting, color, business, and beyond.
A taste of what's waiting for you.
Building a Brand with Kevin Murphy
@kevinmurphyhair
Build a salon brand that attracts your ideal clients through emotional connection and clarity.
The Foilayage Blueprint for Levels 3-4
@asil
Master strategic foilayage to lift Levels 3-4 to luminous Level 8 in one session.
The BTC Show 2024—Day 2
@thebtcshow
Experience industry icons from TRUSS Professional, Ulta, L'Oréal Professionnel and Reuzel as they reveal legendary looks and techniques to take your skills to the next level.
Not just videos
Run the business side, too.
Consultation scripts, pricing calculators, service-menu templates, and contracts — download them, fill them in, put them to work the same day.
Marketing
60-Second Instagram Audit
Audit your Instagram profile in 60 seconds to spot what potential clients see first and identify quick wins for stronger bookings.
Business
FeaturedSalon Employee Handbook Builder
Create a professional employee handbook in minutes by answering guided questions about your salon's policies, then export a print-ready document.
Stylists building real businesses.
“BTC University paid for itself the first month. I added balayage to my menu after one weekend of binging the foundations course — booked solid ever since.”
Color Specialist · Austin, TX
Doubled color revenue in 4 months
“I'm a salon owner and I bought the team plan for all eight of my stylists. Our consultation script alone has cut color corrections in half.”
Salon Owner · Brooklyn, NY
Cut color corrections by 50%
“I went from being scared of vivids to having a full waitlist for them. The step-by-step breakdowns make every technique feel doable.”
Stylist · Phoenix, AZ
Built a vivids waitlist in 6 months
Join the stylists already building with BTC University.
Subscribe Now — $99/yrFree vs. BTC University
What you unlock when you upgrade.
| Feature | Free | BTC University |
|---|---|---|
| Editorial articles & news | ||
| Save articles & step-by-steps | ||
| 250+ full-length masterclasses | — | |
| Business resource library (60+ downloads) | — | |
| Interactive quizzes & industry tools | — | |
| Certificates of completion | — |
Everything in that table. One annual membership.
Subscribe Now — $99/yrQuestions?
Everything you might want to know.
What exactly do I get for $99?
Unlimited streaming access for one full year to every masterclass, quick tip, and downloadable resource on BTC University — 250+ courses in the library today and everything we add while you're a member.
How is this different from a one-time course?
A single online masterclass runs $199–$499 and gives you one technique. For half the price of one course you get the entire library, business tools, and certificates — for a year.
Do I need to commit to a long contract?
No. It's an annual membership you can cancel anytime — you keep access through the end of the period you paid for. No auto-traps, no cancellation fees.
Can I expense it through my salon?
Yes — continuing education is a standard professional expense. You'll get a receipt you can hand to your accountant, and salon owners can buy team seats at a discount.
Will I get a certificate?
Every completed course generates a downloadable certificate of completion you can display in your salon or share on your booking site.
What if I'm not technical / don't watch a lot?
Courses are bite-sized and step-by-step, and you watch on whatever device you already use. Most members start with one course that pays for the whole year.
Stop paying $2K for one workshop.
$99 a year unlocks the entire library. Cancel anytime.
Secure checkout · Cancel anytime · 250+ courses
