Ashlee Norman (@ashleenormanhair) is known globally for her education skills and commanding stage presence, but in 2007, when she joined Bumble and bumble as a network educator, she had a lot to learn. Now, after building a career as one of the industry’s most respected educators and cutters, she returns during the brand’s new Continued
The 100-Year-Old Brand That’s Still Innovating Behind The Chair: Meet Keune In an industry driven by newness (new launches, new color lines, new “must-try” products), loyalty is rare. Hairstylists are constantly testing, rotating and searching for something better; so, when a brand quietly builds a following of professionals who don’t switch, it’s worth asking why. Continued
We Went On Set With amika: Here’s How “On Your Wavelength” Came To Life BTC was on the ground in New York City for an exclusive, behind-the-scenes look at amika’s newest campaign, “On Your Wavelength.” Designed to capture the unspoken connection between stylist and client, the campaign blends high-performance haircare with real, human emotion. Through Continued
How Saphira Took Positive Psychology & 26 Minerals To Build A Haircare Brand Over a late night dinner aboard a ship in The Bahamas, we sat down with Saphira Greenberg, the Founder and CEO of Saphira Hair. After spending a weekend with her family, team and educators on a celebratory trip at sea—we felt the Continued
Chair Share84 votes
