Grooming industry pioneer David Petersen has joined Luxury Brand Partners as the General Manager of men’s grooming line V76 by Vaughn. David will be working alongside Reuben Carranza, who was recently named President of V76 by Vaughn.

David is the co-founder of Rudy’s Barbershop, which opened its first location in Seattle’s Capitol Hill neighborhood in 1992 and now has nearly 20 locations in Seattle, Portland, Los Angeles and New York City. When it launched, Rudy’s was a game-changer in male-focused salons, giving men high-quality services in environments suited to them and helping move along the modern-day…