This Haircolor Changes Before Your Very Eyes

Mood rings change color based on your emotions. Can you imagine your haircolor changing in the same way? Part witchcraft, part science, FIRE is the world’s first color-changing haircolor that responds to your environment and shifts shades, creating a completely unique, utterly amazing and constantly changing look. Get a close-up look at this groundbreaking hair color!     The shade starts off as black and shifts with heat.   Creators Kieran Tudor, a London session stylist, and Lauren Bowker, creative director of THE UNSEEN, collaborated to create this game-changing haircolor. FIRE is responsive to the environment by changing color with (more…)