The Four Phases of Retail Sales

 One of the biggest incomes for a salon comes from selling retail. But often, clients leave without any product purchases. According to Eric Fisher, owner of award winning, Eric Fisher Salons & Academy in Wichita, KS, “The average client has 19 beauty products in their bathroom. People love to buy, but hate to be sold.” In his best-seller, Source Book – A Complete Training Program from Cutting to Culture, he provides guidelines, scripts and systems to manage every step of the client experience.   Retailing represents a consistent and strong source of revenue in your salon. Training stylists to use (more…)