How To Use Education To Build Client Trust & Sell More Retail

How To Boost Salon Retail Through Client Education You nailed the updo, your client is thrilled with the final look, but you’re still missing a chance to increase your ticket—retail sales. The secret? It’s not about pushing products, it’s about using your expertise to educate and showcase why the right products are essential for long-lasting styles your clients can recreate at home.   Below, learn how Ulta Beauty Design Team Member Justin Toves-Vincilione (@ahappyjustin) seamlessly weaves retail selling techniques into his consultation and updo service to increase the ticket price, all while building client trust.   Educate on products during (more…)