L'Oréal Professional USA just announced Emilie Poisson as the brand's new General Manager for the U.S. In her new role, she will oversee all aspects of business leadership and drive L'Oréal Professionnel toward continued, sustainable growth. 

Emilie, a French-American, brings more than 18 years of experience working with the L'Oréal Group in various divisions in France and the U.S. Recently, she was the General Manager for L’Oréal Travel Retail Americas in Miami. Emilie aims to foster solid relationships with L'Oréal Professionnel salons and hairdressers to ensure that the professional remains the core of the brand.