The much-anticipated announcement of who will be the new driving force behind Joico’s professional cutting and styling vision has finally been announced! The brand welcomed Jeremy Davies-Barbala as Joico’s new International Creative Director on June 2. 

Jeremy has a background from the school of Sassoon, which he joined in 2002. He later became Creative Director for both UK and US staff training programs before coming stateside to be at the forefront of creative direction for Sassoon academies and salons. Apart from London, Jeremy has developed a strong client base in Los Angeles, and has created looks for icons…