Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo
Creative Color

Go Bold With These 4 Color Formulas Using Guy Tang's #Mydentity Shades

These looks use only #mydentity @guy_tang!

February 14, 2017·1 min read

guytang
Picture this: Guy Tang. Almost 100 #hairbesties. More than 30 models. An unlimited supply of Guy’s new haircolor line, #mydentity @guy_tang. And a gorgeous, sunny and open West Hollywood studio space.   When BTC got our exclusive media invite, we knew we had to check out Guy’s 24-shade color line (with 70 more to come this summer!), first-hand. And these colors are seriously gorgeous you guys. Check out the bold and vibrant color formulas some of the #hairbesties came up with using only #mydentity shades and Olaplex. Your fashion color-loving clients will thank you. Get the formulas!   1. Edgy (more…)