Farouk Systems Inc. appointed Edwin Hofsted as the brand's Managing Director for Europe. In his new role, Edwin will be responsible for the growth, support and performance of the European Division by managing all departments, taking ownership of European sales and marketing plans and creating the right plan to build, integrate and engage brand experiences.

“We are very excited to have Edwin Hofstede as our Managing Director of Europe," says Farouk Shami, Farouk Founder and CEO. "His devotion and knowledge of the professional salon industry will help to expand not only our business, but improve…