Emotional Discounting: How It Works & Why You're Losing Money

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Revenue Ideas Courses

10:37

Brands: How to Get Them To Notice You

Unlock brand opportunities with Haley Gable's social media success strategies.

@haleygable

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51:17

Build Your Clientele With Instagram

Haley Gable guides you through effective content and quick Instagram tips for attracting clients.

@haleygable

27:25

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.

@yourgirlsteph, @btc_ontour

43:14

Building a Brand with Kevin Murphy

Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.

@kevinmurphyhair

1:35:30

Your Financial Future

Achieve financial freedom with insights from Ulta Beauty's Sr. Director of Education & Creative, Anna Manukyan.

@amanukyan

1:01:51

The Iconic Celebrity Stylist Panel

Delve into the fascinating journeys of celebrity hairstyling pioneers—Sally Hersberger, Chris Appleton and more.

@sallyhershberger, @chrisappleton1

1:13:30

The Ice Age of Beauty

Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.

@marybehindthechair

4:00:59

The BTC Show 2024—Day 3: Business Workshop

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

@marybehindthechair, @haleygable +1