Bumble and bumble has named Zach Rieken to the new position of Senior Vice President, Global General Manager.

Zach was most recently Vice President, North America Sales at Bumble and bumble, where he oversaw all aspects of North America sales, which includes the Bb. Salon Network and Retail Partners: Sephora, Bluemercury, Bloomingdale’s and SpaceNK.

In his new role, Zach will be responsible for day to day operations of the brand, including providing leadership and vision to the organization and the development of long range and annual plans. Zach will continue to report to Peter Lichtenthal,