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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Sabrina carpenter posing on the red carpet at the 2025 Grammys

Celebrity Styling

How to Get Sabrina Carpenter's Grammys Hair

Chappell Roan’s voluminous textured waves and modern victory roll at the 2025 Grammys, styled by Dom Forletta using amika, Bellami and Wavytalk.

Celebrity Styling

Chappell Roan's Textured Waves at the 2025 Grammys

2025 grammys beauty looks

Grammys 2025: The Best Celebrity Beauty Looks

PBA Disaster Relief Fund graphic with a wildfire background, promoting support for rebuilding California's beauty community with a donation link.

PBA Offers Beauty Relief Kits For Wildfire Victims

Schedulicity, a Vagaro company, displayed on a mobile interface with a scheduling feature for managing appointments and tasks.

Vagaro Acquires Schedulicity to Enhance Business Tools

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It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

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How Hard Water Buildup is Hurting Your Blondes

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11 New Hair Launches to Kick Off 2025

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BTC Hair Trend Report

What is a Fluffy Silk Press? Hairstylists Explain the Natural Hairstyle

Andrea DeLeon Named General Manager of Kao Salon

Dyson Airwrap i.d.™ in limited-edition Red Velvet & Gold, featuring styling attachments and a matching storage case. A special edition designed for Lunar New Year and Valentine's Day.

Dyson's Most Romantic Drop yet

Sport Clips Opens 2025 Battle of the Hair For Students

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Salon Owners: TikTok's Viral Showerhead is Your Next Big Moneymaker

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Must-Know Social Media Tips For Independent Beauty Pros

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Well, This Looks Interesting: Root Perms For Volume?

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911: A New Law Could Prevent Chair-Sharing? Here's What to Know

Sport Clips x Lids Clear Hat collaboration showcasing a unique transparent cap design, held by a hand against a bold red background.

Sport Clips and Lids Collab to End the Hair Vs. Hat Rivalry

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3 Pro Tips For Creating the Perfect Beachy Balayage

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Healthy Bronde: A 2025 Most-Requested Shade—Here Are Tips For Achieving

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TikTok: What the Ban Means For Beauty Pros

Rachel Jud, CEO of Elevated Beauty Group, smiling confidently in a professional green dress, representing leadership and innovation in the beauty industry.

West Lane Capital Launches Elevated Beauty Group, Names Rachel Jud as CEO

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Introducing the Next Generation of Paul Mitchell

Long wavy blonde balayage hairstyle with soft highlights, styled by Gabriel Samra, showcasing natural beachy waves and multi-dimensional color.

3 Steps to Perfect Blonde: Gabriel Samra's Balayage Roadmap

Leslie Perry, newly appointed Executive Director of the Professional Beauty Association, smiling in a vibrant blue dress.

PBA Announces Leslie Perry as New Executive Director

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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