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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Nikki Lee Named Global Ambassador For Wella Professionals®

Dove Cameron posing in a cream colored knit sweater to showcase her blonde transformation with Schwarzkopf Professional®, with shadow roots and lighter ends.

Dove Cameron's Sultry Blonde Upgrade With Schwarzkopf Professional®

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The Hair Industry Mourns the Loss of Graham Nation

Blonde model with soft, voluminous waves at LoveShackFancy NYFW 2025.

LoveShackFancy NYFW Runway Hair Embraces Texture & Movement

Kate Hudson smiles with long, wavy blonde hair in Joico's 50th-anniversary campaign, celebrating healthy, vibrant hair.

Kate Hudson Joins Joico as Global Spokesperson For 50th Anniversary

A hand holding a trash bag full of hair in salon with plants in the background, next to a GreenCircle salon recycle box.

SalonCentric X Green Circle Salons Partner For Sustainable Beauty

PBA Disaster Relief Fund graphic with a wildfire background, promoting support for rebuilding California's beauty community with a donation link.

PBA Offers Beauty Relief Kits For Wildfire Victims

Schedulicity, a Vagaro company, displayed on a mobile interface with a scheduling feature for managing appointments and tasks.

Vagaro Acquires Schedulicity to Enhance Business Tools

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It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

Andrea DeLeon Named General Manager of Kao Salon

Sport Clips Opens 2025 Battle of the Hair For Students

Sport Clips x Lids Clear Hat collaboration showcasing a unique transparent cap design, held by a hand against a bold red background.

Sport Clips and Lids Collab to End the Hair Vs. Hat Rivalry

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TikTok: What the Ban Means For Beauty Pros

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Introducing the Next Generation of Paul Mitchell

Leslie Perry, newly appointed Executive Director of the Professional Beauty Association, smiling in a vibrant blue dress.

PBA Announces Leslie Perry as New Executive Director

Amika Welcomes Nilofer Vahora as Chief Marketing Officer

brands supporting salon pros

Are You a Beauty Professional Impacted by the L.A. Wildfires? These Brands Are Here to Help

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Remembering the Life & Legacy of Olivia Garden's Founder, Jean Rennette

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

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MY SALON Suite Raises Over $775,000 For St. Jude Children's Research Hospital®

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2024 British Hairdressing Awards Winners Announced

Wahl Professional Announces Debut in the U.S. Amazon Premium Beauty Store

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Hair Legend Trevor Sorbie Leaves Behind a Lasting Legacy in the Industry

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BTC Exclusive Interview: How Tracey Cunningham Made the Switch to Schwarzkopf Professional

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo