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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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lorealusa

L'oréal USA Announces COVID-19 Initiative

Joico Announces Gina Bianca & Olivia Smalley as Brand Spokespersons

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Olaplex Sells Company to Private Equity Firm

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TIGI® Opens First Flagship Copyright Concept Salon

JD Beauty Announces Merger With Goody Products

Henkel's #AcademyofHair Partners With Green Circle Salons, a Salon Waste Recycling Program

pravana_logo

PRAVANA and Beauty Systems Group Announce Distribution Partnership

Beauty Industry Group Announces Acquisition of HALOCOUTURE

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Design.ME Announces Partnership With SalonCentric

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Sola Salon Studios Announces Its Community of Professionals is Now 10,000 Strong

eufora

Eufora Announces Don Bewley Memorial Scholarship Fund in Honor of Co-Founder's Passion For Education

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Scruples Co-Founder Jack Storey Passes Away

news-shannon-king-joins-kao-salon-division

Shannon King Joins Kao Salon Division U.S. Education Team

MINDBODY Acquires Booker Software

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo