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L'oréal USA Announces COVID-19 Initiative · Behindthechair | Behindthechair.com

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L'oréal USA Announces COVID-19 Initiative

By Btc Lauren Rees·March 26, 2020

L’Oréal USA announced its multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery, and the five-part response includes help for small hair salons.

The company’s brands include the L’Oréal Professional Products Division: Matrix, Redken, L’Oréal Professionnel, SalonCentric, Biolage, Mizani, Pulp Riot, Pureology, Kérastase, Baxter of California and Shu Uemura Art of Hair. The company also owns a Consumer Products Division and L’Oréal Luxe Division, including brands like essie, IT Cosmetics, Kiehl’s and Lancôme.

The U.S. initiative will be implemented immediately and includes the…

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