It’s official: we are now in the busiest time of year! Here are five retail strategies to maximize holiday profits.

1. Start Early

• For many, the holidays are not a time to splurge on last-minute gifts. In fact, a lot of people start shopping as early as October to reduce stress and cost.
• If your clients are thinking ahead, you should be too!
• Start promoting your holiday retail products and packages as early as possible—and reward those early-bird buyers!

2. Sell “Luxury”

• Know that salon products are considered luxurious.
• If a client says something like,…