Price carries as much weight as the perception it creates. By setting your prices too low, you run the risk of damaging customers' perceptions of the services you offer. By setting it too high, you risk losing customers to the next best-priced competitor.

So, if there is one thing salon owners need to know about pricing, it’s that pricing should ALWAYS promote retention. That’s why we grabbed this guide from Mindbody—it helps owners explore new pricing structures that can increase client retention.

Use The Inverted Pyramid To Find Your Pricing Sweet Spot
The inverted pyramid…