When BTC first heard about a new professional hair care line that focuses solely on supporting the needs and challenges hairdressers face every day in the salon, we were overjoyed. After all, it’s not every day that a collection of stylists and educators dedicated entirely to stylists' wellbeing and education comes along. So when we were invited to Fuel’s first-ever official photo shoot in Cleveland, Ohio, we happily obliged.

“Everything we do revolves around thinking about what really happens in a salon,” said Richard Strom, Co-Founder of Fuel. “Real-world challenges that stylists and salon owners face…