If you’re not helping clients maintain the integrity of their hair in between color appointments, you’re missing an opportunity for additional in-salon services and improving client retention. That’s why celeb colorist, salon owner and Virtue®️ Color Director Sharon Dorram (@sharondorramkrause) is breaking down exactly how to use the new Restorative Treatment Mask—a treatment that uses human keratin to instantly fix damage and repair color-treated hair. 

Human keratin?! Born from regenerative medicine, the technology is identical to the keratin in hair, skin and nails, so it has the power to bind directly to damaged areas and…