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Haircare

A milk_shake stylist applies Everlasting Bonds treatment to sectioned wet hair with a brush at Rob Peetom Salon.

The Backbar Upgrade That Builds Client Trust and Ticket Value

Clients may not always understand the science behind hair repair, but they understand softness, shine, manageability and the feeling of leaving the salon with hair they cannot stop touching. That is where stylists can create more value behind the chair. When a repair service feels elevated, intentional and results-driven, it becomes more than an Continued

Latest Articles

Blowouts

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

Formaldehyde-Free Hair Botox: The New Generation of Smoothing Treatments for Frizz-Free Hair For clients battling frizz, dryness, damage and unmanageable hair, the demand for healthier hair-smoothing solutions continues to grow. Enter HairB, RG Cosmetics' innovative formaldehyde-free straightening treatment system, often referred to as a “hair botox” treatment for its ability to rejuvenate, smooth and restore Continued

Haircare

Formaldehyde-Free Smoothing is Taking Over—Here's Why

New Systems Are Delivering Sleeker Results, Shorter Service Times and Better Client Experiences With the FDA proposing a ban on formaldehyde in hair-smoothing products, safety and performance are finally sharing the spotlight. For years, traditional keratin treatments were the go-to for serious frizz control and long-lasting shine. But growing research around repeated formaldehyde exposure—and the Continued

Stylist using amika flat iron on long straight brown hair

Haircare

Want to Offer Smoothing Treatments? Here's How to Get Started

Common Client Complaints That Mean It's Time to Offer Smoothing Treatments Have you procrastinated offering smoothing treatments to your clients because you don't know how or where to start? If so, you're not only leaving money on the table, but you're also doing a disservice to your clients. Now that there are safe, effective, smoothing Continued

alix earle blonde soft waves dimensional

Accessories

13 Biggest Hair Trends of 2025 According to TikTok

AI Blonde, No-Bleach Brunettes, Wolf Cuts and Other Trends That Dominated the For You Page In 2025, TikTok hair trends drove everything—from how clients described their blonding goals to the tools they bought and the color formulas they asked for by name. As BTC celebrates 25 years as the industry’s leading authority, we’ve watched the Continued

Frizz

Smoothing Treatments Without Formaldehyde? Here's What Stylists Are Using Now

The Next Generation of Smooth Hair Is Here—& It’s Safer Than Ever The industry’s changing, and stylists are the ones driving it. With the FDA proposing a ban on formaldehyde in hair-smoothing products, safety and performance are finally sharing the spotlight. For years, those traditional keratin-style treatments were the go-to for serious frizz control and Continued