Meet Joico‘s newest sustainable, 100 percent vegan line, Inner Joi™. This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.
It also features:
- 90% naturally-derived ingredients*
- Rich lather
- Gentle cleansing
- Free of SLS/SLES sulfates**
For more information, visit joico.com.



















