Inner Joi™: Joico’s Newest Line Features Upcycled Ingredients, Is Animal Test-Free & Sustainable 

To Joico, healthy hair comes naturally: That’s why they have launched Inner Joi™, their newest haircare line that features 100 percent vegan and naturally-derived formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.

Inside Inner Joi™ Sustainability: 

Upcycled ingredients are ingredients (mostly discarded food waste) that would not otherwise have been consumed, like leftover pulp/juice in the production of food products. Some examples of upcycled ingredients…