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Combat daily damage overnight with Redken’s NEW bonding serum: Acidic Bonding Concentrate (ABC) 24-7 Night & Day Serum. This lightweight morning and night serum penetrates seven layers deep and strengthens hair for long-lasting protection and repair. This first-to-market product is perfect for clients with processed, damaged hair looking to strengthen and protect hair from daily aggressors such as humidity and styling that cause breakage and split ends.
Redken Ambassador and celebrity hairstylist Scott King (@scottkinghair) shares, “As a hairstylist, I’m always looking for products that deliver real results and Redken’s ABC 24/7 Night & Day Serum is a game-changer. It’s like a reset button for hair, especially for clients like Sabrina Carpenter—who are constantly switching up their looks with hair color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother and shinier. It has overnight bond repair, so she can keep working on her hair goals—even while she’s sleeping!”
Step 1: Wash hair with Redken ABC Shampoo and Conditioner.
Step 2: Apply ABC 24/7 Night & Day Serum on clean damp or dry hair. Do not rinse. Each person’s hair has different needs, some may want to apply only once, and others may prefer to reapply or layer. A dime-sized amount of product is recommended usage to start.
Step 3: If using at night: apply generously from mid-lengths to ends, do not rinse. Use ABC 24/7 Night & Day Serum as often as desired.
For more information, visit redkenpro.com.
*continued use of system of Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. untreated hair
**system of Acidic Bonding Concentrate Shampoo, Conditioner and Serum vs. non-conditioning shampoo
***based on consumer test results, system of Acidic Bonding Concentrate Shampoo, Conditioner and Serum
